Meet The Team

Vivian Heard

Vice President Client Relations

Vivian Heard enjoys 20 years of success in the marketing field, including public relations, advertising (sales and production), event and seminar planning, freelance writing and direct mail production.

Her career includes agency experience, as well as a 13-year tenure with AmericasMart Atlanta (formerly Atlanta Market Center), a wholesale market place that brings buyers and sellers together for business several times a year. Currently, attendance at the January markets is more than 50,000.

While at AmericasMart Atlanta, Vivian developed sales materials and direct-to-buyer communications for six markets and trade shows. She also wrote editorial for the bi-annual marketing magazine and show directories and handled media buys for Market Center events. Vivian’s liaison role with the AmericasMart leasing staff in producing sales prospectuses and correlating sales collateral resulted in increases in showroom space rental and booth sales.

Vivian has also served as Marketing Director for Pike Family Nurseries, a 25-store 46-year-old family-owned business in Georgia, and while there she wrote and developed the Nursery’s first corporate marketing plan and launched a consumer seminar program that is still very successful today. She also presented marketing training sessions for store managers and oversaw all corporate marketing initiatives, including the launch of the company’s credit card program.

Presently, she provides marketing services for several local businesses, including Up In Cumming Travel and The Mint Tulip, and has established strong relationships with many members of the local media. Vivian is active with many community organizations and volunteers her time to many worthy community events and projects.

Throughout her career, Vivian has been published in several Atlanta-based newspapers and other media, including a new community web site that already receives thousands of hits per day. She has recently been invited to provide sales and marketing services for this web site to keep its rapid growth on the fast track within the community and beyond.

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